Tuesday, August 26, 2003

Decorating dorms is a big deal

"As the college crowd returns to campus in the next several weeks, retailers in Greater Cincinnati and across the country are hawking supplies for a critical prerequisite course: Dorm Decorating 101."

[...]

"The reasons for the growing focus on college students during the back-to-school selling season, which can extend through September, are underscored by the results of the National Retail Federation's first-ever report on the back-to-college market.

"The retail trade group's 2003 Back-to-College Consumer Intentions and Actions Survey, conducted by BIGresearch, found that the average consumer buying back-to-college merchandise would spend $665.86, pumping $25.8 billion into the economy.

"By comparison, back-to-school spending by schoolchildren ages 6-17 will total $14.1 billion.

"Simply put, college is where the big money is."

[...]

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