Develop a Five-Year Plan for Your Site: "Web sites change the way an organization communicates with its staff, customers, investors and the general public. A change in communication is a major shift for the organization.
"To effectively implement such a change will take time. You need a five-year plan for your Web site. Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish."