Wednesday, January 21, 2004

RadioShack signs deal with NBA: "RadioShack signed a multiyear marketing agreement to become the official consumer electronics retailer of the National Basketball Association and will sponsor a new event during the league's All-Star Game next month."

"The move continues RadioShack's marketing strategy of reaching wide audiences of males in the 18-to-49-year age group through sports advertising."

"RadioShack in 2001 became an official sponsor of Major League Baseball, in a three-year agreement that expired at the end of the 2003 season. RadioShack spokesman Charles Hodges said the company is in discussions with the league and has not yet announced whether it will extend that affiliation."

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