Thursday, March 9, 2006

Seth Godin on Residuals

"Someone in the serial business understands that once you've got subscribers, you can spend all your time finding products for your customers instead of searching for customers for your products."

In other words, you don't make real money by selling things, you make money by maintaining the client relationship. Although growing the client base is still helpful, too.

The future is in serials

No comments: