Thursday, May 31, 2012

The Sales Effect

JCPenney adds sales, after dropping them
JCPenney had a big sale last Friday, just in time for Memorial Day weekend. Nothing out of the norm there. Except that back in January, Penney said was done with sales. The new strategy was going to be low prices all the time with sales "only on certain special occasions."

Note to retailers:

A sale does not really help me spend less and thereby you, the seller, earn less.

A sale helps me, the customer, think my purchase is worth more than I'm paying—and now.

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