Handling context collapse

Post Internet People instead came up with a more durable strategy (for handling context collapse), organized along three principles.

First, things should disappear more, the way conversations throughout history have naturally not left records. Private messages that vanish after they’re seen, live video streaming, manual deletion of old posts, and story-style posts that only stay visible for twenty-four hours all reduce the likelihood that messages will be encountered outside their intended context.

Second, not all social networks need to be all things to all people. Rather than using a single dominant social platform, or maintaining an account on every single one, you pick and choose your platforms to help control your contexts, perhaps interacting with school friends on Instagram and fandom friends on Twitter, or doing more résumé-safe activities with a public account under your real name but putting more private activities into a locked or pseudonymous account.

Finally, social groups also need to be organized at levels more fluid and granular than an entire platform, including both large, open options like hashtags and public groups, and small, closed options like groupchats or secret groups.

Source: Because Internet: Understanding the New Rules of Language by Gretchen McCulloch