The Hook Model

Habits are defined as “behaviors done with little or no conscious thought.”

The convergence of access, data, and speed is making the world a more habit-forming place.

Businesses that create customer habits gain a significant competitive advantage.

The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit.

The Hook Model has four phases: trigger, action, variable reward, and investment.

Source: Hooked: How to Build Habit-Forming Products by Nir Eyal