Apple's Windows moment

Until recently, it seemed like Microsoft’s inventing days were over.

The company was so attached to Windows it almost let the future pass it by.

But with a leadership change from Steve Ballmer to Satya Nadella, the company returned to Day One and embraced cloud computing, a threat to desktop operating systems like Windows, and became the world’s most valuable company once again.

Apple under Steve Jobs developed the iPhone, a device that rendered desktop computers like the Mac and portable music players like the iPod less relevant but also set the company up for years of success.

Today, Apple is having its Windows moment.

It must leave iPhone orthodoxy behind and reinvent itself again to compete in the age of voice computing.

Source: Always Day One: How the Tech Titans Plan to Stay on Top Forever by Alex Kantrowitz