Thursday, January 22, 2004

Women often make consumer electronics buying decisions: "Women actually spent more on technology last year than men, according to the Consumer Electronics Association. It says women accounted for $55 billion of the $96 billion spent on electronics gear."

"Women are involved in almost 75 percent of all electronics purchases, and they are increasingly interested in gadgets, from DVD players to digital cameras, for themselves or their families, according to the survey, which was based on telephone interviews with 1,002 U.S. adults in October and done in association with the independent market research firm Rockbridge Associates Inc.

"Radio Shack's customers have shifted from 20 percent female seven years ago to 40 percent female today. In response, the 7,000-store chain began actively recruiting female store managers last year, and now one of every seven stores is managed by a woman.

"Epson, a leading maker of scanner and printers, recently homed in on the female-dominated scrapbooking market so successfully that it plans to aim more products at women this year."

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