Think Outside the Thumb

Seth Godin thought Nintendo made a huge mistake by naming their new game console Wii (pronounced the way the French communicate, yes).

What he didn't realize a couple weeks ago was that Wii has a Magic Stick. And, Nintendo has people telling a story!

Anyone in the world of gaming knows the hilarious comedy of watching the frustration of a novice taking one of the original NES controllers and fling it up in their hands trying to make Mario jump up in the air. "The controller can't feel you, dear; to jump you must press the 'A' button, of course!"

Not anymore. Nintendo has promoted the world of gaming beyond the thumbs. They are showing the world this week that gaming is more about fun than graphics and that's why they are stealing the show.