4 post-liftoff steps to launching a tech startup

As Siegler wrote for TechCrunch at the time:

“Step one: obtain a ton of users.

Step two: get brands to leverage your service.

Step three: get celebrities to use your service and promote it.

Step four: mainstream.”

In his estimation, Snoop put Instagram on step three, just a few months after its launch.

Source: No Filter: The Inside Story of Instagram by Sarah Frier


Seems like step 4 and step 1 are rather similar.