Marketing in five steps

The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.

The second step is to design and build it in a way that a few people will particularly benefit from and care about.

The third step is to tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.

The fourth step is the one everyone gets excited about: spread the word.

The last step is often overlooked: show up—regularly, consistently, and generously, for years and years—to organize and lead and build confidence in the change you seek to make.

To earn permission to follow up and to earn enrollment to teach. As marketers, we get to consistently do the work to help the idea spread from person to person, engaging a tribe as you make change happen.

Source: This Is Marketing by Seth Godin